When a truly wonderful houses exists, it can be honored with a symbol or illustration that becomes the insignia of the house – a house logo.
I love the idea of giving a house a logo. It creates a sense of place to have it thoughtfully placed throughout the house on stationery or napkins. It must be used sparingly so as not to overwhelm. The house doesn’t have to be grand in order to do this, but it does have to be spectacularly designed.
I am currently working on the addition of a Winter Park historic jewel of a home. Upon meeting with my client last week, he showed me a charming illustration of the home created by a former owner who lived there for 50 years. It perfectly captures the old Florida feel of this home with its heavily stuccoed Spanish facade framed by casual palm trees. The image is ideal for a logo. The current owner had the same thought. I can’t wait to see how we will incorporate it into items for the new version of this special home.
“Casa Colina” was the name given to this home by its longtime owners, Dr. and Mrs. Hurst. The house is not located on a hill but the surname Hurst is a topographical name for a person who lived on a wooded hill. Winter Park is known for its many trees so this makes some sense. The new owner felt a fresh name was in order so he calls his home “Casa Brillo del Sol” or “Sunshine House”.
Casa Tua in Miami is a magical place. It left quite an impression on me when I first saw it. The mood is very chic as it is full of insanely beautiful people yet it is casual and comfortable in the most elegant way. Michele Bonan was the designer which I was unaware of until writing this post. That makes perfect sense to me as I have experienced his talent, having stayed in a Paris hotel of his design. You can read about that here.
Casa Tua uses their charming font on dinner plates, serving pieces and matchboxes. The enchanting illustration of the house I have not seen anywhere other than online. They must use it though as it captures the feel of this fashionable secluded house.
My first image of Casa Tua when picturing it is of this memorable dining room seen above. The striped banquettes are smart and inviting. The success of the place, I think, is that it feels like a marvelous home with its books, photographs, and casual furniture. Bonan gives his interiors the appropriate feel for their location. At first step inside the home, one feels the electric energy that is Miami yet the relaxed mood of Florida.
Tom Scheerer placed these charming… ashtrays? around the Lyford Cay Club that he recently redesigned. I think they a perfect addition. I wonder how many of these travel back in guests’ suitcases. It would be tempting to take just one.
Casa V Interiors can spectacularly design your home to make it logo-ready.